What is common between Spider-Man, Batman, and X-Men? Well they all are comic books with Judeo-Christian archetypes that shape the minds of the younger generation the world over.
However, since these characters do not sync with the culture of the children brought up in different traditions they can’t be superheroes to all.
In order to fill this void, a Kuwait based entrepreneur, Dr. Naif Al-Mutawa has created a superhero comic series that incorporates an Islamic identity to the world of comic books.
A Ph.D. in clinical psychology and an M.B.A. from Columbia University, 37 year old Al- Mutawa, aims to provide positive and inspirational images to Muslim children drawing inspiration from Islamic history, culture and traditions. It is with this intention in 2003; he started the Teshkeel Media Group (www.teshkeel.com) whose growing success has already secured it two rounds of funding totaling $25 million.
Teshkeel’s core focus is to cultivate themes intrinsic to Islamic culture and deliver a unique, values based, multi media experience to children in the 9 to 12 age group with a global appeal. At the end its business goal is not selling comic books but, just as Marvel Comics (owners of major global superhero brands), to build Intellectual Property/ brands on a global scale and enable lucrative licensable business propositions.
Already, Teshkeel comic book sales are second only to Superman and Spiderman in the Arab world (which by the way are also distributed in the MENA region by Teshkeel), they are expanding to South and South East Asia, they have licensed merchandise being produced in France, are planning an animation series, and a whole theme park around its characters.