Hijab explained in national ad campaign

Hijab explained in national ad campaign

An American Muslim woman describing why she wears hijab will be featured in the third installment of a national advertising campaign designed to foster greater understanding of Islam and to counter the rising tide of anti-Muslim rhetoric in the United States. Muslim communities are being encouraged to place the ads in local newspapers.

SEE: http://www.americanmuslims.info

CAIR launched the year-long “Islam in America” campaign February 16th with an ad on the New York Times editorial page. That ad featured images of an African-American girl, an Asian man and another man of European heritage, and asked the question: “Which one of us is a Muslim?” The response: “We all are…we’re American Muslims.” The second ad in the 52-part series featured a Muslim Girl Scout troop in California.

The text of the latest CAIR ad reads: “My name is Manal Omar. I’ve earned a Masters degree from Georgetown University, and I’ve won several national public-speaking awards. I’m a development researcher for an international corporation. I vote. I’m active in politics, and I belong to several civic organizations. I’m an American Muslim woman and I wear hijab.

“I choose to wear hijab – a head scarf and modest attire – because the practice is integral to my religious beliefs, and because I am proud to be a Muslim woman. In Islam, both women and men are encouraged to dress modestly, thereby allowing a person to be judged on the content of his or her character, and not on physical appearance. To me, hijab is a symbol of my confidence and self-respect.”

“This advertisement is designed to demonstrate that adopting modest attire and personal behavior is a liberating and empowering choice for both men and women,” said CAIR Executive Director Nihad Awad. Awad noted that Muslim men also have guidelines for what they wear. He said CAIR has dealt with many incidents of discrimination related to Islamic dress.

The weekly CAIR ads, each explaining one aspect of Islam, are being distributed to Muslim communities around America for placement in local newspapers. As each ad is published in the New York Times, it will be available at www.americanmuslims.info.

CAIR is America’s largest Islamic civil liberties group. It is headquartered in Washington, D.C., and has 15 regional offices nationwide and in Canada. Since its founding in 1994, CAIR has defended the civil and religious rights of all Americans.


1. Publish each weekly ad in your local community’s newspaper. This is a year-long campaign, so you can get more favorable rates by agreeing to publish a series of ads instead of just one.

For a step-by-step guide to publishing the “Islam in America” ads in your local newspaper, go to: http://www.americanmuslims.info/instructions.asp

2. Donate to support the campaign. To send a contribution, fill out the form below, or go to: