How could a chirpy TV host with such edible title credits as “30 Minute Meals” and “Tasty Travels” one day awaken to find herself in the middle of a terrorism-related media blitz — all because of a Dunkin’ Donuts ad, no less?
It’s a tough recipe to cook up, but here are the ingredients:
* One paisley scarf that somewhat resembles the checkered pattern of a Palestinian national garment called the “keffiyeh,” –a scarf that could be bought at Macy’s
* One right-wing blogger who lacks any sense of cultural nuance
* A public opinion climate ripe with paranoia
* A slow news day for the media
Directions: Briefly expose the scarf to the blogger, scatter over the climate, let simmer on a slow news day, and voila!
Can you hear the world’s laughter?
The blogger is Michelle Malkin, author of the universally ridiculed book, “In Defense of Internment.”
One of many to find fame and fortune in the post 9/11 hullabaloo, Malkin has a strange but simple job: to whip up controversy. If she succeeds, she gets attention. If she gets attention, she gets paid. She is her own brand, and like any brand, hers must deliver on expectations to remain competitive in an increasingly saturated market.
Malkin continuously scours the world’s hot button issues hoping to raise the heat. On Thursday, she hit the jackpot with the most unlikely of subjects.
Enter Rachael Ray, who also has a straightforward job: to whip up meals. She shows TV audiences how to find bliss through the art of food. Sound controversial yet? Patience.
Ray happens to do an iced coffee ad for Dunkin’ Donuts. She dons a paisley scarf selected by the stylist for the spot. (MORE)