Here’s an ad you won’t hear on the radio.

Dennis Mitsubishi in Columbus, Ohio, planned to air an ad calling for “a jihad on the automotive market.” The spot also boasted sales representatives wearing traditional head-to-toe burqas selling vehicles roomy enough to seat “12 jihadists in the back.”

The ad went on to say: “Our prices are lower than the evildoers’ every day. Just ask the pope!”

Even before Dennis Mitsubishi dumped the ad, several stations had rejected it. The Council on American-Islamic Relations denounced it as disrespectful and divisive.

Dealership president Keith Dennis said it “was simply an attempt at humor that fell short” and that he apologizes to anyone who was offended.

Dennis said “a large number of people” contacted the dealership and while lots saw the humor, “far too many” were bothered.

“I wish to offer my sincere apology to anyone who was offended. We do not wish to alienate anyone in our community — all of whom are potential customers.”

The Council on American-Islamic Relations accepted the apology and said it hopes the issue is now over.


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