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CAIR-LA to Air Hajj and Eid Radio Spots

CAIR-LA TO AIR HAJJ AND EID RADIO SPOTS – TOP
Ads explain significance of Hajj, Eid ul-Adha holiday

(ANAHEIM, 12/27/2006) – The Southern California office of the Council on American-Islamic Relations (CAIR-LA) has announced the launch of a radio ad campaign designed to educate the public about Hajj and the Eid ul-Adha (“Festival of the Sacrifice”) holiday.

The 60-second spots will air several times a day on 980 AM KFWB, one of Southern California’s largest AM radio stations, through December 31. The ads will be heard by some 750,000 station listeners.

The campaign featuring 30 radio ads will focus on the spirit of Hajj, its connection with Abraham and the commonalities Muslims share with observers of other faiths.

CAIR-LA’s ads are a continuation of similar spots aired during Hajj and Ramadan in the past few years. They are one aspect of CAIR’s efforts to educate fellow Americans about Islam and Muslims. Other campaigns have included placing ads in newspapers, providing a complimentary copy of the Quran and a book or DVD on the life of Prophet Muhammad (peace be upon him), sending books and videotapes to libraries across the country and placing educational messages on billboards.

The following is the excerpt of one of the ads. The other two are called “Malcolm X” and “Mercy and Compassion.”

CAIR-LA RADIO AD ‘ABRAHAM’

“This week, Muslims in America and around the world conclude the annual pilgrimage to Mecca, ‘the Hajj,’ with Islam’s most important holiday called Eid ul-Adha or ‘festival of the sacrifice.’

“The central figure in this religious celebration is Prophet Abraham. Muslims believe that Abraham built the first House of Worship to God, known as the Kaaba. The Hajj commemorates Abraham’s prayers at the Kaaba. The Quran, Islam’s holy book, states: ‘Who can be better in faith than one who submits his whole self to God, does good and follows the way of Abraham, the true in faith?’

“This fact offers an excellent opportunity for all of Abraham’s children – Muslims, Christians and Jews – to recognize and cherish their shared religious heritage and to promote a harmonious future as people of faith.”

LISTEN TO ALL THE CAIR-LA ADS:

* Abraham

* Malcolm X

* Mercy and Compassion

* Transcript of all ads

CONTACT: CAIR-LA Communications Coordinator Munira Syeda, (714) 776-1847 or (714) 851-4851, E-Mail: socal@cair.com

 

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